I have to confess that this project is one that I had a hand in. Anthony Kaiser, the head hancho over there in the Y&YA office of Tulsa asked our agency (Sherwood Fellows) to help rebrand Totus Tuus Oklahoma in a hurry. As soon as I got off the phone, I hit up Daniella Madriz because she's amazing and we went for it. The end product was not only a killer look, but a much more profound understanding of what makes Totus Tuus special. Take a look through this brand guide that Daniella created to show the client how to use the brand.
The goal of this rebranding was to attract more prospective teachers and give them the sense that Totus Tuus is a legitimate way to spend a summer in building the kingdom. The twelve stars are the stars of Mary pointing at the crown of Christ. The brand relies heavily on blues and golds to tie in the Marian theme subtly. Daniella kills it all the time, but this was such a slam dunk I had to put it out there.
Hat's off to Anthony Kaiser over there for leading the charge in getting Totus Tuus rebranded. I hope that more Dioceses follow your lead so that the program grows. Next, hopefully someone will make a website for Totus Tuus that I'm not embarrased to link to.
At that first Summit, I felt in my heart a spring of water push up out of the dry desert clay and begin making a garden of the wilderness inside me just as those mission trips did so long ago. The thirst in my soul is for the Church to look like family again, and when I look around at the men and women who’ve heard the call in Catholic Creatives and answered it, I don’t just see temporary friends, I see brothers and sisters.
I want to share this story because I believe in my depths that if we keep the community safe behind our computer screens, then we will never live to see a New Renaissance.
We’re not sure how or when it happens, exactly. Is it when two creatives sit next to each other and laugh at the same joke from a Summit speaker? Does it start as mutual admiration on a Show-Off Tuesday post? Is it even smaller, like a podcast downloaded, a product purchased, a video watched? Whenever it happens and however it develops, we know one thing for sure: Catholic Creatives is a hub for connection.
I worked in ministry, but couldn’t coax myself to join any Catholic young adult communities. I didn’t want to have to hide the fact that I did yoga in the mornings or listened to NPR. Deep down, I honestly had lost my dream for the utopic Catholic community I saw at that Steubenville conference. I kept my distance, instead making friends in the Dallas start-up circles. That is, until I found Edmund Mitchell’s Facebook profile.