Efficiency, Effectiveness, and Leadership: Matthew Sanders

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If you’ve ever been to the official Vatican website, it might tempt you to despair of good design in the Vatican. However, there is top notch work being done out there, and today we are talking to someone who is making it happen. When Matthew Sanders looked at the design coming out of the Vatican and didn’t just critique or groan, he said, I think I can help. So he moved across the world to do something about the church’s communication problem.

Matthew Sanders has served in the military, worked at an archdiocese, and now is the founder and managing director of Longbeard, a digital design agency based in Rome and Toronto.

Today, we’re talking about what kind of approach we need to take as professional lay people to help the Church’s message spread in the world and on the digital continent. We also talk about why there should be more homilies about Captain America. I’ve personally worked with Matt and the Longbeard team in the past and can testify to his humble leadership. He puts his words into action, so take heed!

Before we get started, we just went live with our first group wide collaboration. It is called 8 Beats. Over 80 filmmakers, designers, marketing professionals, and artists from across North America have been divided into eight regional teams. Each team will produce and distribute a 5-12 minute short film inspired by the themes of the eight Beatitudes, done at the highest quality possible and distributed with all the power of modern marketing strategy.

Why? We want to build community. This movement isn’t a Facebook page- it's like minded people creating deep and lasting relationships with each other. We want to see lifelong friends, professional teams, or partnerships created here- and who knows, even marriages. We wouldn’t be Catholic if we didn’t want to help people find their vocations amiright?

So this collaboration is an important next step for us in developing real relationships, going beyond a facebook group

You can find out more at www.8beatsmovie.com 

As always, create something awesome this week, and enjoy the podcast.