Brave Love is doing some powerful stuff for the cause of life and William Price III of Whiskey Ginger Please is helping to show it.
Video is a powerful medium to work in, but that's part of what makes it tricky. Because it engages three senses at once, video grips us in a way that still images on their own simply can't. It's almost too easy to make the viewer watch and illicit at least a semblance of an emotional reaction if the subject matter has any substance. Because of this, it's (sometimes) easy to set up space for an interview with good lighting controlled sound, grab a mostly surface level interview, cut in some stock b-roll, and post a video on youtube and still get some good results.
But no one remembers those videos. We remember videos that tell stories, where characters experience life-changing events and we learn the lessons they learn. We experience delight, elevation, insight, and achievement with characters in videos offer us a story and not just ideas. William Price does an awesome job of capturing these impacting moments on screen and allowing us to experience some of the journey these two women took as their story intersects.
One woman yearns for a child, the other discovers she's pregnant. One woman prepares to give birth, the other prepares the baby's room. One woman delivers, the other receives the child and holds him.
The task of video, and of all art is to draw us into an encounter with the specific. To take us out of the realm of ideas and submerge us in the small moment that matters in all its reality. Not every line of this video feels like that, but the line at 2:20 just hits me in the heart with its unpretentious smallness. It's so authentic. "I wonder, will he have my nose, my sweet tooth, what will make him laugh?" In that line, the difficult choice that this mother is making becomes real to me as I'm drawn into her experience and feel the heartache of that decision with her. Well shot, William.
by Marcellino D'Ambrosio
Catholic Creative and Creative Director at Sherwood Fellows